Traditional enterprise data sources — be they business systems or even the exhaust from corporate websites — represent the data that is typically captured by an enterprise for analytics and business insight. However, in the new world of APIs and the app economy, organizations no longer own, much less control, all the data they need to make accurate business decisions.

For over 20 years, I’ve led technical strategy and product initiatives for databases, information integration, analytics and big data. Today I work at Apigee, where we help organizations embrace the exploding app economy built on mobile apps, defined by APIs and powered by massive streams of data. I can say that few businesses are prepared to effectively use the new sources of valuable enterprise data that is being generated “outside” the enterprise today in the app economy.

A growing number of businesses are successfully building new channels through APIs and…

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