It seems that Australian Executives are woefully unprepared to handle the opportunities that are being presented to improve shareholder value via the digital economy.
Gartner are suggesting that a new executive role of Chief Digital Officer is required to help organisations transition businesses from analog to digital.
This article on the Click Frenzy campaign highlights, I believe clearly, why organisations need a Chief Digital Officer. It shows that the majority of existing marketing/PR persons (in Retail only?) and executives appear not to be able to create an appropriately resourced digital experience.
Does your organisation have a Chief Digital Officer?