The secret to Amazon’s cloud success might be Jeff Bezos’ corporate culture


Much has been made about how many features Amazon Web Services adds each year and how fast it’s outpacing its cloud computing competitors in terms of product innovation. For evidence of how fast AWS moves, just look at the slow roll of features AWS has been rolling out over the past few weeks leading up to its re:Invent conference last week, and the handful of big new services and features — including a virtual desktop service and a streaming data service — it announced at the show.

During a session at last week’s AWS re:Invent conference, Amazon VP Charlie Bell might have indirectly explained the innovation gap by pulling back the curtain on how AWS runs organizationally. As it turns out, AWS runs just like — which is to say “effectively.”

At the highest level is the set of leadership principles against which everyone at Amazon is expected to…

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