As a data scientist for more than 15 years, I’ve seen firsthand the impact that analytics can have on the bottom line. I am asked all of the time: what is the best analytics strategy? And I always answer: data, process and people.
Here are some ideas to improve your tactics.
There is a lot of information out there about the explosion of data. IBM has frequently mentioned that “90 percent of the data in the world today has been created in the last two years alone.” One of the fastest growing areas in the data explosion is computer-generated data. In the early days, this was mostly log files. But now, sensors are becoming cheaper and easier to use and devices are becoming more intelligent and connected.
Take, for example, the quantified self-movement. Now we see fitness freaks and professional athletes using devices like Fitbit, Jawbone and Nike+ FuelBand…
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