CDOs are ‘mercenaries’ coming in to fix CMO-CIO gaps — and drag enterprises into the future

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2 thoughts on “CDOs are ‘mercenaries’ coming in to fix CMO-CIO gaps — and drag enterprises into the future

  1. I reject the solution to the undoubted problem proposed in the post.
    Rather than complicating the whole corporate office situation with another crappy acronym for a title, do two things:
    1. Better define the capabilities required to do the job, and make better employment decisions as a result.
    2. Exercise a bit of leadership, rather than allowing the cracks to be papered over..
    Allen

  2. In existing older organisations there is:
    1/ too much history and baggage to protect
    2/ too much focus on back office – thats where the CIOs have strength
    3/ too little focus on technology and analytics by the CMOs – they spend to a budget

    Thus they need people to come along that arent encumbered by the past to start work on the future digital world. The inherent resistance to change needs to be broken – hence the CDOs get the opportunity to do just that.

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