It once was cool to build a mobile app and many startups in the past had built successful businesses with them and a minimalist web site. Now the chances of a new mobile app, creating mindshare and enabling a spot on a person’s home screen is next to impossible. We’ve reached peak app and new style of apps called chat bots are taking mindshare.
App stores are flooded, the majority of apps are rarely downloaded or found for that matter, as they do not rank.
It’s now harder than ever for a developer to build an app, that will replace the staple set of apps, a user does have on their devices. The frontier has changed to chat apps that have a conversational style interface either using text or voice (think siri). If you are building a new mobile app, stop! and reconsider how you are going to reach your target audience.
These new chat apps are leveraging existing instant messaging apps and agents on websites. Increasingly also APIs are being created and exposed to allow developers to interact with well known personal assistants like Siri. Some may argue that the interaction between human and computer is frustrating. I’d agree, having occasional back and forth sessions with Siri, to dial on my iPhone, a person I call regularly. However the situation is slowing improving as machine learning/AI technology improves behind the scenes.
Many will argue that we are not seeing anything new, that it is just the same technology and approaches that have been around for ages. The quest, as such to pass the Turing test where a judge can not determine if he or she, is talking to a machine or a person.
I think we’ve reached an inflection point, where a new class of conversation chat bot is being enabled by the gradual and constant exponential evolution of computing technology, sharing of open source component technology (such as natural language processing) in conjunction with the ongoing to quest to provide individually tailored answers to people’s own question through understanding the explosion of data available online.
This is also backed up by a dramatic increase in tech news coverage regarding startups in the US and with training/conferences covering this area.
So forget building a mobile app and start building a chat bot!