Just how big is the Amazon cloud anyway?

Gigaom

Everyone knows Amazon’s(s amzn) cloud is huge. But many want to know exactly how huge it is. The latest to try is Deepfield Networks, a stealthy startup that worked with unnamed “network provider research” partners to figure out how much Internet traffic flows into and out of Amazon’s cloud. It found that 1/3 of all Internet users hit Amazon-based services at least once a day and that 1 percent of all web consumer traffic is moving either into or out of Amazon’s cloud.

In an interview, Craig Labovitz, co-founder and CEO of Deepfield and a former chief scientist at Arbor Networks, said the network partners provided anonymous backbone data about millions of users, mostly in North America– a sample big enough to be statistically relevant.

According to the blog post which outlined Deepfield’s results:

One way to gauge the importance of Amazon is to ask how frequently will a…

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