Everyone knows Amazon’s(s amzn) cloud is huge. But many want to know exactly how huge it is. The latest to try is Deepfield Networks, a stealthy startup that worked with unnamed “network provider research” partners to figure out how much Internet traffic flows into and out of Amazon’s cloud. It found that 1/3 of all Internet users hit Amazon-based services at least once a day and that 1 percent of all web consumer traffic is moving either into or out of Amazon’s cloud.
In an interview, Craig Labovitz, co-founder and CEO of Deepfield and a former chief scientist at Arbor Networks, said the network partners provided anonymous backbone data about millions of users, mostly in North America– a sample big enough to be statistically relevant.
According to the blog post which outlined Deepfield’s results:
One way to gauge the importance of Amazon is to ask how frequently will a…
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