The Pivot

“PIVOT = A Change in STRATEGY without a change in VISION” Eric Ries

http://video.fastcompany.com/plugins/player.swf?v=fe3d427266cc5&p=fc_social

The Pivot Video MP4

The Pivot is used for when your experiments stop producing results with your existing strategy but the vision remains solid.┬áThe above is an excellent video giving Eric Ries’ explanation of the pivot.

Found it over at fast company here.